Samsung is one of the top phone manufacturers in the world, and its phones rank highly among consumers and critics alike. Samsung’s Galaxy range features prominently in lists of the best Android phones, with the Note and S-series ranking among the best smartphones overall. The best Samsung phones boast fantastic cameras, feature-rich software, and some of the best displays available. 

Samsung Galaxy s23 models

Samsung offers a diverse set of offerings across a range of budgets, from budget devices like the Galaxy A54 to flagships like the Galaxy S23 Ultra and some of the top foldable phones. Samsung was ranked number one for customer satisfaction among 5G mobile devices in the 2023 American Customer Satisfaction Index Survey. So, let’s dive in and discover about Samsung’s annual smartphone sales.

Key Statistics: Samsung Galaxy Smartphone Sales

  • Samsung share of global market for the second quarter of 2023 was 20.2%
  • In the second quarter of 2023, Samsung shipments of smartphones was around 53.5 million
  • As of 2023, the number of Samsung smartphone users reached 1.033 billion
  • In 2022, Samsung globally distributed an estimated 258.2 million smartphones
  • Samsung Galaxy S series such as Samsung Galaxy S10+ and S21+ 5G are the most popular Samsung phone models in America
  • Samsung Galaxy S23 Ultra recorded the world’s best selling Android smartphone in the first quarter of 2023
  • Experts found that Samsung A-series is the most sold Samsung model
  • Samsung Galaxy S23, which includes the Samsung Galaxy S23, Samsung Galaxy S23+, and Samsung Galaxy S23 Ultra, is the latest Samsung S-series model
  • Samsung Galaxy S23 Ultra is the best overall Samsung Galaxy phone
  • Samsung Galaxy Z Fold 5 is the latest Samsung foldable phone
  • Samsung, Apple, and Xiaomi hold more than 50 percent of the global smartphone market share
  • In the United States, over 30% of people aged 30 to 49 use a Samsung smartphone
  • In 2022, Samsung held a commanding 63 percent share of the smartphone market in South Korea

Overview: Samsung’s Smartphone Market History

Samsung has a long history in the smartphone market. This began in the 1980s when the company explored the cell phone industry and released its own mobile phone to the South Korean public in 19881. Unfortunately, Samsung struggled to gain a foothold in the market, with some products being known for poor performance and quality. 

Despite these issues, Samsung continued to innovate and in June 20092, it launched its first smartphone, the Galaxy GT-17500. This new innovation was received exceptionally well by the market. Since then, Samsung has produced dozens of smartphones, each outperforming its predecessor with eccentric new features and designs. 

Today, Samsung is a major player in the smartphone market, with a global market share of 20.2% in the second quarter of 20233. Samsung’s smartphone revenue amounted to $72 billion in 20214. This indicates that Samsung’s smartphones are still in high demand and that the company is continuing to be a major player in the smartphone market.

Milestones and Key Product Launches: Samsung Galaxy

Samsung Galaxy is a series of smartphones that has been in the market since 2009 with the launch of Galaxy GT-17500. Since then, Samsung has launched several other types of Galaxy smartphones, including the Galaxy S, Note, A, and Z series. In this section, we will explore the milestones and key product launches of Samsung Galaxy, with a focus on the Galaxy S, Note, A, and Z series.

Samsung Galaxy S Series

The Galaxy S series has constantly evolved, and Samsung has released several milestone devices in this series. Interestingly, the Galaxy S series has been at the heart of Samsung’s smartphone success, and the company became the world’s largest smartphone manufacturer on the strength of Galaxy S devices.

Table below represents the Milestone and release date of each Galaxy S Series:

Samsung Galaxy S SeriesRelease Date
Samsung Galaxy SJune 2010
Samsung Galaxy S IIMay 2011
Samsung Galaxy S IIIMay 2012
Samsung Galaxy S4April 2013
Samsung Galaxy S5April 2014
Samsung Galaxy S6April 2015
Samsung Galaxy S7February 2016
Samsung Galaxy S8April 2017
Samsung Galaxy S9February 2018
Samsung Galaxy S10February 2019
Samsung Galaxy S20February 2020
Samsung Galaxy S21January 2021
Samsung Galaxy S22January 2022
Samsung Galaxy S23February 2023

Samsung Galaxy Note Series

The Galaxy Note series has been a significant player in the smartphone market. While Samsung has since stopped the series production, its shipments5 of 12.7 million units in 2019, and 9.7 million units in 2020 shows the brand was globally valued by the brand’s subscribers. The Note series has large screens and stylus pens (S-Pens) with a lot of functionalities.

The Galaxy Note series smartphone launch dates are represented in the following table.

Samsung Galaxy Note SeriesRelease Date
Samsung Galaxy NoteOctober 2011
Samsung Galaxy Note IISeptember 2012
Samsung Galaxy Note 3September 2013
Samsung Galaxy Note 4September 2014
Samsung Galaxy Note 5August 2015
Samsung Galaxy Note 7August 2016
Samsung Galaxy Note 8September 2017
Samsung Galaxy Note 9August 2018
Samsung Galaxy Note 10August 2019
Samsung Galaxy Note 20August 2020

Samsung Galaxy A Series

The A-series of Samsung Galaxy smartphones was first launched in 2014, with Galaxy Tab A launching the following year, 20156. This series of Samsung Galaxy is the most budget friendly, and has been popular among budget-conscious consumers. Features like 5G connectivity, multi-camera systems, expandable memory, and long-lasting batteries make this model one of the best buy.

Here is a table representing the release of the Samsung Galaxy A model.

Samsung Galaxy A SeriesRelease Date
Samsung Galaxy ADecember 2014
Samsung Galaxy A3December 2014
Samsung Galaxy A5December 2014
Samsung Galaxy A7January 2015
Samsung Galaxy A8July 2015
Samsung Galaxy A9December 2015
Samsung Galaxy A10February 2019
Samsung Galaxy A20March 2019
Samsung Galaxy A30March 2019
Samsung Galaxy A40April 2019
Samsung Galaxy A50February 2019
Samsung Galaxy A60June 2019
Samsung Galaxy A70April 2019
Samsung Galaxy A80May 2019
Samsung Galaxy A90September 2019
Samsung Galaxy A14January 2023
Samsung Galaxy A34March 2023
Samsung Galaxy A54March 2023

Samsung Galaxy Z Series

The Galaxy Z series has been at the forefront of foldable smartphone innovation. It features foldable screens, allowing users to switch between a phone and a tablet form factor. The first series of this model was launched in 2019, with Z Fold/Flip 5 being the latest series of this model.

Table below represents the first launch of Samsung Galaxy Z series to the latest.

Samsung Galaxy Z SeriesRelease Date
Samsung Galaxy ZFebruary 2019
Samsung Galaxy Z FlipFebruary 2020
Samsung Galaxy Z FoldSeptember 2020
Samsung Galaxy Z Flip 2August 2021
Samsung Galaxy Z Fold 3August 2021
Samsung Galaxy Z Flip 4August 2022
Samsung Galaxy Z Fold 4August 2022
Samsung Galaxy Z Flip 5August 2023
Samsung Galaxy Z Fold 5August 2023

The Samsung Galaxy series has been a significant player in the smartphone market since its inception. Till date, it continues to innovate and push boundaries with each new release of its mobile technology.

Sources: Make Use Of1, Buildd2, Statista3, CounterPoint Research4, Make Use Of5, Gadget3606 

Samsung Galaxy Annual Sales Report

Samsung ranks as the leader of global smartphones in the market in the year 20221. This is a decent record from Samsung, as the global market for smartphones fell steeply in the third quarter, and drastically for the fourth in 20222. We will focus on sales, shipments and market share by years in this section.

Samsung Annual Revenues

With a 4% increase year-over-year, Samsung recorded $20.4 billion on its smartphone in the first quarter of 20233.

Year6Samsung Revenues (Billion USD)6YoY Change (%)

The revenues shown in the table above for 2023 only represent the Q1 and Q2 revenue for the year.

Samsung’s revenue journey over the years has been a rollercoaster. After initial rapid growth up till 2023, it faced a significant drop and later entered a period of relative stability with minor fluctuations. The drop in 2020, -4.37% YoY, was assisted by the viral covid-19 pandemic which disrupted the entire global market.

Samsung Annual Shipments

In Q2 20235, Samsung smartphones registered 15.2% year-over-year reduction in shipments, declining from 63.1 million units in the same quarter of 2022 to 53.5 million units.

Year4Samsung Shipments (Million)4

Samsung smartphones experienced a decrease of 14.1 million unit shipments from 2021 to 2022, showing a decline of 5.17% year-over-year growth. Over the 13-year span, the average shipment sold stood at approximately 277.5 million units. These figures provide a benchmark for evaluating future shipment performance. In addition, growth culminated in a peak of 321 million units in 2015.

Samsung Annual Market Share

In the second quarter of 2023, Samsung’s smartphone market share stood at 20.2%, representing a decrease from its 21.8% market share during the corresponding quarter in 2022.

Year7Samsung Market Share Shipments (%)7

The Samsung market share for 2023 only reprresent the firsta nd second quarter of the year.

Since 2010, Samsung enjoyed the highest market share for smartphones. In that year, it recorded a 31.38% market share according to the data above. Unfortunately, its market share rate kept slowing down until it slightly recovered in 2018. Notably in 20168, Samsung’s delayed response to the Galaxy Note 7 sharp drop-off in demand led to a severe loss of consumer confidence.

Sources: Statista1, TechNext2, Investing3, Bank My Cell4, Daze Info5, Statista6, Statista7, CNN Buisness8 

Comparisons: Samsung Smartphone and Its Other Business Segments

Samsung Inc. has different product and business segments where the company makes its money from. Harman, for instance, is another business acquired by Samsung in 20161. Till date, the company adds significantly to Samsung income.

We compare the Samsung Galaxy Smartphone with other businesses and products that serve as income streams for the company. The following table shows the revenues generated in the first and second quarter of 2023 from Samsung business.

SegmentsQ1 2023 ($Billion)Q2 2023 ($Billion)Total ($Billion)
Samsung Mobile and Comm.223.5318.742.23
Visual Display5.695.5111.2
Digital Appliances5.095.4310.52
Device Solutions3.6811.1914.87

From the table, it’s obvious that Samsung generates most of its revenues from the line of Smartphone production and sales. Device solutions are the other income streams that give samsung high returns, followed by Memory sales. 

Sources: Korea Times1, Statista2 

Regional Analysis: Samsung Galaxy Smartphone

Samsung mobile devices are not only for the population of its birth country, but competing for the global largest market since its inception. Below is Samsung’s smartphone devices market share around the globe.

RegionMarket Share (%)
South America641.7%
Western Europe135%
Southeast Asia227%
North America323%

In the chronological as represented in table above, each region is ranked according to how they value Samsung smartphone products.

Sources: Canalys1, Canalys2, Canalys3, Canstar Blue4, Statista5, Statista6

Samsung Smartphone Comparison with Competitors 

Samsung is an established global brand regarding smartphone devices, but the brand does not own the entire market. Other brands, like iPhones, Xiaomi, Oppo, Vivo, and others, are also in competition to gain more market to themselves. The following sections compare all of these brands.

Comparisons: Market Share for 2023 Quarters

Smartphone BrandsQ1 2023 (%)Q2 2023 (%)Average (%)
Apple iPhone221%27.6%24.3%

Comparisons: Shipment for 2023 Quarters

Smartphone BrandsQ1 2023 (Mn Units)Q2 2023 (Mn Units)
Apple iPhone58.0642.57

In the first and second quarters of 2023, Samsung, Apple iPhone, Xiaomi, and Oppo continued to dominate in terms of market share and shipments. Interestingly, Vivo secured the fifth position in both categories for the first quarter, while Transsion surprisingly claimed the same spot in the second quarter.

Sources: Statista1, Demand Sage2, Canalys3, Gizmochina4, Canalys5, Canalys6, Daze Info7

Future Projection for Samsung Galaxy Smartphones

Samsung is expected to release the Galaxy S24 series in early 20241, most likely in February. According to rumour2, this new model will include a 6.1-inch standard model, a 6.6-inch Galaxy S24 Plus, and a 6.8-inch Galaxy S24 Ultra. Also, the Galaxy S24 Ultra is anticipated to have an upgraded Qualcomm Snapdragon 8 Gen 2 processor and One UI 5.1 software, making it the most powerful and long-lasting Galaxy S series smartphone yet.

Roh Tae-moon, the head of Samsung Mobile,  in 20223 made a bold prediction about the future of smartphones. He anticipates that by 2025, foldable devices will account for more than 50% of Samsung’s total premium smartphone shipments, effectively becoming the new standard in the industry.

Sources: Phone Arena1, Tom’s Guide2, Sportskeeda3 


Samsung is a leading manufacturer of smartphones in the global market. With its sleek design, Samsung keeps innovating and producing quality smartphones to stay ahead of its competitions, including the iPhone and Xiaomi. Such a decision has helped the company make huge revenues and enjoy the largest share of the smartphone market.

Frequently Asked Questions (FAQs)

What is the most sold Samsung phone in 2023?

In 2023, the Samsung Galaxy A14 is the top-selling model with 12.4 million units sold, followed by the Galaxy S23 Ultra at 9.6 million units. The Galaxy A14 5G and Galaxy A54 5G also performed well, with 9 million and 8.8 million units sold, respectively. These figures underscore Samsung’s broad appeal, offering a range of phones from budget to high-end that resonate with consumers.

How many phones has Samsung sold in total?

According to Statista, Samsung has shipped approximately 2.8 billion smartphones worldwide from 2010 to the second quarter of 2023.

What is the highest number of Samsung smartphones shipped in a quarter?

Samsung shipped 95 million smartphones worldwide in the fourth quarter of 2017, which is the highest number of Samsung smartphones shipped in a quarter.

What is Samsung revenue for Q2 2023?

In the second quarter of 2023, Samsung raked in a substantial 18.7 billion USD in revenue. While the company faced a staggering 95% drop in profits, mainly due to a slump in the demand for memory chips, there’s a silver lining that global demand will recover in the second half of the year.

How many phones has Samsung sold in 2023?

In the first half of 2023, Samsung sold a total of 113.8 million smartphones, with 60.3 million units in the first quarter and 53.5 million in the second quarter. This impressive sales volume highlights the company’s strong standing in the global smartphone market.

Aremu Adams Adebisi is an experienced tech writer and editor. He's written extensively on gadgets and technology, including smartphones and hardware, web apps, mobile apps, and software. His work has appeared...

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