According to The Financial Times, several high-ranking YouTube employees are concerned that their TikTok competitor, Shorts, might overshadow the platform’s other content that has been its main source of revenue for almost two decades.
The Financial Times reports that YouTube’s ad revenues have decreased for three consecutive quarters compared to the previous year. This naturally means that the platform is looking for new ways to generate more ad revenue – and that’s where Shorts comes in, as it can display more ads. As Shorts takes up more space, it’s also not entirely surprising that content creators themselves are uploading fewer long videos.
