Netflix has released a trailer for the upcoming documentary series Big Vape: The Rise and Fall of Juul. The series takes a closer look at the American e-cigarette company Juul.
Juul quickly became the largest e-cigarette company in the American market shortly after its founding, a position it achieved through massive marketing campaigns targeting young people. In the documentary series, viewers will follow the legal proceedings that ensued and almost led to Juul being banned from selling its products altogether.
Big Vape: The Rise and Fall of Juul premieres on Netflix on October 11th.