Most viewed trailers within 24 hours

Movie trailers are a crucial tool for promoting upcoming productions to a wide audience. In the second quarter of 2022, TV commercials and social media were the most popular ways for adults in the United States and Canada to discover new films, with 49.9% and 33.1% of respondents citing them, respectively. The Walt Disney Company, a major player in the market, has increased its advertising spending continuously since 2018. In 2021, Disney’s ad spending totaled $5.5 billion, over 110% more than five years prior.

Online movie trailers can also generate buzz for upcoming titles on the internet. As of September 2021, 75% of internet users aged 18-44 in the US watched or streamed movies at least once a week. Fans of certain films continue to discuss and engage with them online for years after their theatrical release. As of January 2023, the Harry Potter franchise and “Titanic” had approximately 72 million and 53 million Facebook fans, respectively.

The list below is the amount of views in the first 24 hours of the trailer or teaser trailer being released. It’s incredible that Disney holds 7 of the top 10 spots. It’s also incredible that Infinity War and Endgame hold two spots each with their teaser and final trailer.

10. Avengers: Infinity War (2018: Final Trailer)

Views: 179 Million

9. It (2017; teaser trailer)

Views: 197 Million

8. Thor: Love and Thunder (2022; teaser trailer)

Views: 209 Million

7. The Lion King (2018; teaser trailer)

Views: 224.6 Million

6. Avengers: Infinity War (2017; teaser trailer)

Views: 230 Million

5. Transformers: Rise of the Beasts

Views: 238 Million

4. The Lord of the Rings: The Rings of Power

Views: 257 Million

3. Avengers: Endgame (2019; final trailer)

Views: 268 Million

2. Avengers: Endgame (2018; teaser trailer)

Views; 289 Million

1. Spider-Man: No Way Home (2021; teaser trailer)

Views: 355.5 Million

Source: Statista