They are reportedly planning to spend as much as one billion dollars per year, among other things, to release their movies in theaters globally. Apple TV+ has already had movies like “CODA” and “Cherry”, which premiered in select theaters for a few weeks in 2021, but Apple apparently plans to start with bigger theatrical releases in the future, with even bigger film budgets. The plan is to elevate the status of Apple TV+ in Hollywood, attract more subscribers, and create a greater cultural impact.
Apple has reportedly already been trying to secure wider distribution for films like Martin Scorsese’s “Killers of the Flower Moon”, Matthew Vaughn’s “Argylle”, and Ridley Scott’s “Napoleon”. The movies are expected to be released in theaters worldwide for at least a month.
