Twitter recently lost its “real” blue checkmarks, but there’s no need to be sad because now Gmail has similar verification icons that actually mean something. The new blue checkmarks will help you determine if a sender is genuine or if they might be a fraudster. Therefore, you now see a blue checkmark next to the name when you receive an email from a company that has verified its identity.
The checkmark is Google’s latest implementation of the technology Brand Indicators for Message Identification (BIMI). Google began testing BIMI in Gmail in 2020. Initially, it enabled brands enrolled in BIMI to include authenticated logos in their emails.
When you hover over the blue checkmark in Gmail, you’ll see a popup that says the sender of the email has verified that they own the domain the message was sent from and the logo in the profile picture.