Microsoft’s search engine Bing has now passed the milestone of 100 million active users, one month after the launch of the new chat feature powered by AI technology from OpenAI. Although that number is far from as large as Google’s user base, it should be seen as a win for Microsoft, whose search engine has not been relevant for several years.
We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million+ new Bing preview users, we have crossed 100M Daily Active Users of Bing. This is a surprisingly notable figure, and yet we are fully aware we remain a small, low, single digit share player. That said, it feels good to be at the dance!
As more people come to use the new Bing and Edge, we’re seeing trial and adoption of new capabilities that prove out the value of an integrated Search + Chat experience. Roughly one third of daily preview users are using Chat daily. We’re seeing on average, roughly three chats per session with more than 45 million total chats since the preview began. And 15 percent of Chat sessions are people using Bing to generate new content demonstrating we are extending search to creativity.
It remains to be seen if the “new Bing” continues to grow.