Logitech has announced that they will retire the Blue brand, which has been used for the company’s microphones since they acquired Blue for $177 million a few years ago.

Blue

However, the Yeti brand, which is also displayed on the microphones, will remain. The Astro brand, too, will become a product line under Logitech G. The name Blue will still be used to describe technologies like “Blue Voice.”

For now, the Blue logo will also remain on the microphones, but it is likely only a matter of time before they disappear.

Elias Stevens is a freelance journalist, personal chef, and tech enthusiast.

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