In 2015, the total number of PCs shipped in the world was 259.76 million units. Two years later, the PC global shipments reached 286.2 million units – a 10.18% increase from 2020. Interestingly, different varieties and brands of laptops account for these numbers – Apple, Dell, HP, Lenovo, among others.
What to expect in this comprehensive analysis include the laptop market share, brand share, global, and regional shipments all over the world. With this analysis, you can predict the changes from traditional mode of operations to digital. Let’s find out.
Editor’s Pick: PC Laptop Market Share
- Global PC Laptop Market Share in 2023: Lenovo leads the market with a 23.65% share, followed by HP at 22.15%, Dell at 17.35%, Apple at 8.8%, Acer at 6.9%, Asus at 6.45%, and others at 14.65%.
- Laptop PC Shipments in Q1 and Q2 2023: Total shipments reached 114.806 million units globally, with Lenovo shipping 27.146 million units, HP shipping 25.470 million units, and Dell shipping 19.935 million units.
- Market Share of Notebook vs. Desktop PCs in 2023: Notebooks dominate with a 78.69% market share, while desktops account for 21.31% of the PC laptop market.
- Laptop Category Shipments in Q1 and Q2 2023: Notebook shipments totaled 91.2 million units, significantly higher than desktop shipments, which were 24.7 million units.
- Laptop PC Shipments from 2010 to 2022: Shipments fluctuated over the years, with the highest recorded in 2010 (350.9 million units) and the lowest in 2016 (269.7 million units).
- Apple Laptop Market Share: Apple held an 8.8% market share in the first and second quarters of 2023, with a total shipment of 10.112 million units during that period.
- Lenovo Laptop Market Share: Lenovo secured a 23.65% market share in the first and second quarters of 2023, with a total shipment of 27.146 million units in the same period.
- HP Laptop Market Share: HP accounted for 22.15% of the market share in the first and second quarters of 2023, with a total shipment of 25.470 million units.
- Dell Laptop Market Share: Dell had a 17.35% market share in the first and second quarters of 2023, with a total shipment of 19.935 million units.
- Acer Laptop Market Share: Acer held a 6.9% market share in the first and second quarters of 2023, with a total shipment of 7.931 million units.
- Asus Laptop Market Share: Asus secured a 6.45% market share in the first and second quarters of 2023, with a total shipment of 7.403 million units.
- Laptop Market Share in India 2023: In India, HP led with a 33.2% market share, followed by Dell at 23.1%, Lenovo at 14.7%, Asus at 8.8%, Acer at 5.5%, and Apple at 2.7%.
- Laptop Market Share in China 2023: Lenovo dominated the Chinese market with a 39.7% market share, followed by Dell at 11.6%, HP at 9.0%, Asus at 7.8%, and Huawei at 7.4%.
Market Share and Shipments for Laptop PC: An Analysis of 2023 Q1 and Q2
PC laptops are growing in demand amongst laptop manufacturers. The lists below show how well each brand has performed in 2023 regarding their market share and shipments.
PC Laptop Market Share for 2023
In 2023, Lenovo led the PC Laptop market share across both quarters, with a slight growth from Q1 to Q2 and an average market share of 23.65% for the year. HP followed closely, showing a similar upward trend and averaging 22.15%. Dell maintained stability between the two quarters, securing a 17.35% average market share.
Apple, Acer, and Asus had smaller shares, hovering below 9%, but remained consistent across the quarters. Notably, the “Others” category experienced a decline from Q1 to Q2, suggesting a possible consolidation or stronger performance from the leading brands.
PC Laptop Shipments for 2023
Lenovo and HP dominate the shipments, with both brands showing an increase from Q1 to Q2. Lenovo tops the list with a total of 27.146 million units shipped in 2023, followed closely by HP with 25.470 million units.
Dell, Apple, Acer, and Asus also display consistent shipments across the quarters. The “Others” category showed a minor decrease in Q2 compared to Q1, but collectively, the total shipments increased from Q1 to Q2, indicating a growing demand in the PC Laptop market for 2023.
PC Laptop Category Market Share for 2023
In 2023, the Notebook category consistently dominated the PC Laptop market, capturing a substantial majority of the share across all periods. Its prominence rose slightly from Q1’s 77.55% to Q2’s 79.68%, averaging 78.69% for the entire year.
In contrast, the Desktop category experienced a decline, dropping from 22.45% in Q1 to 20.32% in Q2, culminating in an annual share of 21.31%. This data underscores the growing preference for Notebooks over Desktops in the 2023 market.
PC Laptop Category Shipments for 2023
From the chart, it’s evident that Notebook shipments (represented in dodger blue) significantly outweigh those of Desktops (in dark orange) for both quarters and the year overall. Q2, in particular, witnessed a notable surge in Notebook shipments compared to Q1, while Desktop shipments remained relatively stable between the two quarters.
Growth of Laptop Brands in 2023 Q1 and Q2
All brands experienced negative growth in Q1, with Asus facing the most significant decline of 36.3%. In Q2, most brands continued this downward trend, though HP and Apple showed a minimal decline of -0.9% and -0.3% respectively, suggesting a potential recovery or stabilization.
Growth of Laptop Category in 2023 Q1 and Q2
From the chart, it’s evident that both categories experienced negative growth in both quarters. The Notebook category saw a substantial decline of 34% in Q1 but showed signs of recovery in Q2 with a smaller decline of 9.3%. Meanwhile, the Desktop category continued its downward trend from Q1’s 28% to Q2’s 19.3%.
Laptop PC Shipments from 2010 to 2022
The shipments of laptop PCs have bounced forth and back since 20105. The graph below shows the total units of shipments in million.
Sources: Gartner1, Gartner2, Canalys3, Canalys4, Statista5
In-depth Analysis by Brand
#1. Apple Laptop Market Share
As of the first and second quarter of 2023, Apple laptop accounts for 8.8% of the market share.
During the first two quarters of 2023, Apple Mac total shipment amounted to 10.112 million units.
| Year | Shipments (Mn Unit )4 |
| 2013 | 16.1 |
| 2014 | 18.8 |
| 2015 | 20.4 |
| 2016 | 18.3 |
| 2017 | 18.9 |
| 2018 | 18 |
| 2019 | 17.5 |
| 2020 | 20.2 |
| 2021 | 25.7 |
| 2022 | 26.1 |
In the fourth quarter of 2021, Apple Mac recorded an all-time quarterly revenues of $9.1 billion
| Year | Revenues ($Bn)4 |
| 2013 | 21.3 |
| 2014 | 23.9 |
| 2015 | 25.3 |
| 2016 | 22.7 |
| 2017 | 25.6 |
| 2018 | 25.2 |
| 2019 | 24.7 |
| 2020 | 28.4 |
| 2021 | 35.1 |
| 2022 | 40 |
Apple Laptop Popular Models
Based on online searches, the best three Apple Laptops and MacBook in 2023 are:
| Features | MacBook Pro 14 (2023) | MacBook Air 13 (2022) | MacBook Air 13 M1 (20) |
| School | 8.7 | 8.5 | 8.4 |
| Media | 8.5 | 7.9 | 7.9 |
| Business | 8.4 | 8.0 | 7.8 |
| Gaming | 8.0 | 6.4 | 6.0 |
| Workstation | 8.3 | 7.8 | 7.3 |
Source: Rtings.com
#2. Lenovo Laptop Market Share
Lenovo’s PC market share of 23.65% in the first and second quarters of 2023 was the highest.
In 2023, Lenovo had a total shipments of 27.146 million unit PCs in the first and second quarter.
| Year | Shipments (Mn Unit ) |
| 2015 | 57.25 |
| 2016 | 55.55 |
| 2017 | 54.6696 |
| 2018 | 58.4676 |
| 2019 | 64.8947 |
| 2020 | 72.6297 |
| 2021 | 82.2008 |
| 2022 | 68.1258 |
In the second quarter of 2023, Lenovo laptop PC generated a revenue of $12.9 billion.
| Year | Revenues ($Bn) |
| 2013 | 33.873 |
| 2014 | 38.707 |
| 2015 | 46.296 |
| 2016 | 44.912 |
| 2017 | 43.035 |
| 2018 | 45.350 |
| 2019 | 51.038 |
| 2020 | 50.716 |
| 2021 | 60.742 |
| 2022 | 71.618 |
Source: Macrotrends
Lenovo Laptop Popular Models
The 2023 popular models of Lenovo laptop based on functionalities include the following:
| Features | ThinkPad P1 Gen 4 | ThinkPad X1 Carbon Gen 11 | Legion 5 Gen 6 15 |
| School | 7.1 | 8.2 | 6.5 |
| Media | 7.4 | 7.4 | 6.2 |
| Business | 7.7 | 8.4 | 7.5 |
| Gaming | 7.5 | 6.3 | 8.2 |
| Workstation | 8.7 | 7.8 | 8.6 |
Source: Rtings.com
#3. HP Laptop Market Share
With 22.15% market share in the first and second quarter of 2023, HP PC laptops rated as the second best during the period.
HP recorded 25.470 million units of PCs during the first half of 2023.
| Year | Shipments (Mn Unit ) |
| 2015 | 52.5489 |
| 2016 | 52.4589 |
| 2017 | 55.1796 |
| 2018 | 56.3326 |
| 2019 | 63.1027 |
| 2020 | 67,5737 |
| 2021 | 74.0228 |
| 2022 | 55.2068 |
For the quarter ended July 2023, HP pocketed net income of $766 million.
| Year | Revenues ($Bn) |
| 2013 | 112.398 |
| 2014 | 56.651 |
| 2015 | 51.463 |
| 2016 | 48.238 |
| 2017 | 52.056 |
| 2018 | 58.472 |
| 2019 | 58.756 |
| 2020 | 56.638 |
| 2021 | 63.460 |
| 2022 | 62.910 |
Source: Macrotrends
HP Laptop Popular Models
For HP laptops, here are the 2023 most popular models based on functionalities.
| Features | Envy X360 15 | Pavilion Plus 14 | Envy X360 13 |
| School | 7.7 | 7.2 | 7.9 |
| Media | 8.1 | 7.7 | 7.4 |
| Business | 7.8 | 7.7 | 7.5 |
| Gaming | 6.5 | 7.4 | 5.7 |
| Workstation | 8.1 | 8.3 | 6.6 |
Source: Rtings.com, Rtings.com, Rtings.com
#4 Dell Laptop Market Share
Dell enjoys market share of 17.35% in the PC laptops global industry.
Dell recorded a total of 19.935 million units of laptop PCs during the first half of 2023.
| Year | Shipments (Mn Unit ) |
| 2015 | 38.3719 |
| 2016 | 39.3789 |
| 2017 | 39.7936 |
| 2018 | 41.9916 |
| 2019 | 46.4857 |
| 2020 | 50.2907 |
| 2021 | 59.3008 |
| 2022 | 49.7468 |
Quarter ended January 2022 was the highest record revenue for Dell.
| Year | Revenues ($Bn) |
| 2014 | 14.075 |
| 2015 | 54.142 |
| 2016 | 50.911 |
| 2017 | 62.164 |
| 2018 | 79.040 |
| 2019 | 90.621 |
| 2020 | 84.815 |
| 2021 | 86.670 |
| 2022 | 101.197 |
Source: Macrotrends
Dell Laptop Popular Models
Here are top two popular Dell laptops of 2023 by functionalities:
| Features | XPS 13 Plus | Inspiron 16 2-in-1 |
| School | 7.5 | 8.0 |
| Media | 7.9 | 7.5 |
| Business | 7.1 | 8.1 |
| Gaming | 5.5 | 6.3 |
| Workstation | 7.2 | 7.8 |
Source: Rtings.com, Rtings.com
#5 Acer Laptop Market Share
In the PC laptops industry during the first half of 2023, Acer had a 6.9% market share.
Acer laptop PC shipments in the first half of 2023 stood at 7.931 million units.
| Year | Shipments (Mn Unit )1 |
| 2015 | 20.2919 |
| 2016 | 18.2769 |
| 2017 | 17.0876 |
| 2018 | 15.7296 |
| 2019 | 17.0407 |
| 2020 | 20.0087 |
| 2021 | 24.383 |
| 2022 | 18.483 |
Acer’s record of 386 billion USD net profit was the best since the last 11 years.
| Year | Revenues ($Bn) |
| 2017 | 7.44 |
| 2018 | 7.60 |
| 2019 | 7.35 |
| 2020 | 8.69 |
| 2021 | 10.00 |
| 2022 | 8.64 |
Source: Statista: Converted to USD from New Taiwan Dollars
Acer Laptop Popular Models
Based on functionalities, Acer PCs of 2023 include:
| Features | Chromebook Spin 714 |
| School | 8.1 |
| Media | 8.0 |
| Business | 7.8 |
| Gaming | 4.7 |
| Workstation | 6.7 |
Source: Rtings.com
#6 Asus Laptop Market Share
The market share earned by Asus PC laptops in the first two quarters of 2023 was 6.45%.
In the first half of 2023, Asus laptop PCs recorded 7.403 million units of shipments.
| Year | Shipments (Mn Unit )1 |
| 2015 | 21.1579 |
| 2016 | 20.6139 |
| 2017 | 17.9526 |
| 2018 | 15.5376 |
| 2019 | 14.449 |
| 2020 | 16.424 |
| 2021 | 21.4738 |
| 2022 | 20.6168 |
In June 2021, Asus recorded its highest revenue for a month reaching $1.71 billion.
| Year | Revenues ($Bn) |
| 2015 | 15.8 |
| 2016 | 14.9 |
| 2017 | 14.5 |
| 2018 | 14.3 |
| 2019 | 11.7 |
| 2020 | 11.4 |
| 2021 | 14 |
| 2022 | 19.2 |
Source: Forbes
Asus Laptop Popular Models
The features and functionalities of the popular Asus laptop of 2023 include:
| Features | Zenbook 14 Flip OLED |
| School | 8.1 |
| Media | 8.4 |
| Business | 8.1 |
| Gaming | 6.1 |
| Workstation | 7.6 |
Source: Rtings.com
Sources: Wikipedia1, Statista2, Statista3, Business of Apps4, Calcalis Tech5, Notebook Check6, Canalys7, Canalys8, Gartner9,
Regional Market Analysis
In this regional market analysis, we compare the market share of top countries using the PC laptops by looking at their statistics.
Laptop Market Share in India 2023
In 20221, laptops were valued for more than 5.5 billion USD in India. The graph below shows the market share for India laptops in 2023.
Laptop Market Share in China 2023
Huawei was among the top three laptop brands in China as of the first quarter of 20233. This was due to its 34.1% year-on-year increase over the course of one year.
Laptop Market Share in the Western Europe 2023
In Europe, 20236, the revenue generated on laptop sales amounted to US$29.8 billion.
Laptop Market Share in the U.S. 2023
As of September 20237, the revenue generated in the U.S. market for laptops was US$21.2 billion.
In the graph below, we list out the market share for each brand in the U.S. in the first quarter of 2023.
Sources: Expert Market Research1, Statista2, Gizmochina3, Canalys4, Canalys5, Statista6, Statista7, Gartner8
IDC’s Perspective on Laptop Market 2023
IDC (International Data Corporation) is a market research and advisory firm. They specialise in providing information, analysis, and consulting services related to the technology industry. The following analysis are some of the IDC’s laptop market share and forecast.
IDC’s Laptop Market Share Analysis
During the second quarter of 20231 (2Q23), there was a 13.4% year-over-year decrease in global PC shipments. Also, with the shortfall of the PC market to 16.6% in 20224, the IDC had forecast the PC market to plummet even more in 2023, while they analysed the market to boom by 2024.
According to one IDC analysis of the PC market, there was a decline of 29.0% in the overall market of PC laptops in the first quarter of 20236. However, the IDC expected the PC market to elevate in the second quarter of 2023, and the improvement came with no surprise as the PC market performed slightly better in the quarter.
Predictions and Insights from IDC
With 2023 PC shipment not really fantastic, this made the IDC revise its forecast of PC for 2023. According to them, Global PC and tablet shipments are projected to decline by 15.2% in 20233, reaching a total volume of 384.8 million units, as compared to the previous year.
IDC predicts that in 20245, the market is going to bounce back, and we can expect people around the world to buy about 403.1 million units during that year. This trend will keep going up, and by the end of 2027, we’ll likely see a whopping 425 million units sold globally.
In 20242, PC shipments are forecasted to grow by 3.7% YoY, reaching 261.4 million units, which will exceed 2018 levels but not quite match the demand seen in 2019. Meanwhile, 2023 is predicted to experience a 13.7% decline, with shipments dropping to 252 million units.
Sources: IDC1, IDC2, IDC3, IDC4, IDC5, IDC6
Conclusion
We’re in the era where most people call themselves techies or tech professionals. The use of laptops is more in demand than ever before. In fact, there was a 13.86% increase of Lenovo laptop shipments between the span of 2015 and 2022. This tells us how the laptop market has evolved over the past years. This report helps you gain a hand-on-approach about the laptop market, with this comprehensive analysis.
FAQs
So far in 2023, Lenovo laptops remain the king of laptops. The first and second quarter saw Lenovo reach a total shipments of 27.146 million units ahead of its closest competition, HP, which stands at 25,470.
In the market, Lenovo laptops are the No. 1 selling laptop. In the first half of 2023, it had the highest market share of 23.65% in the PC laptops market.
Based on demand for laptops in the first half of 2023, Dell PC came third overall for PC demand ahead of the fourth, Apple Mac, largest market for PC. Over this course, Apple’s PC market share was 8.8%, while Dell’s laptops enjoyed a market share of 17.35%.
According to IDC, the growth of PCs fell by 29.00% in the first quarter of 2023, while it declined by 13.4% in the second quarter. While this shows to be an increase when comparing 2023 growth rate for PC, the year-to-year growth rate from 2022 left a scar for the PC market growth in 2023.
China generated the most revenue for laptops when compared with other countries of the world. As of September 2023, China generated US$23.250 billion, which is approximately 18% of the total revenue for laptops.
