Meta is now releasing a standalone service where users can generate images by feeding the service with text. The AI used to create the images is called “Imagine,” and it works in a similar way to, for example, Stable Diffusion and OpenAI’s Dall-e.


To use Imagine, the user must have an account on either Facebook or Instagram, as well as a separate Meta account, the accounts that Meta launched earlier this year for Meta Quest users. If these requirements are met, then one can start entering text and hope that Imagine generates something useful.

The images generated with Imagine will be provided with a visible watermark. Meta writes in a blog post that they will soon also provide the generated images with some sort of invisible watermark that will not be removable by changing colors or cropping the images.

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