Amazon has begun testing a feature that uses generative AI to summarize the product reviews found on its e-commerce platform.

This can be convenient for shoppers who feel they don’t have the time to go through all the reviews sometimes associated with a product.

Initially, the AI-generated product reviews can be found in Amazon’s app. You can find an example of an AI-generated summary for reviews of the product “Magic Mixies Magical Misting Cauldron with Interactive 8 inch Blue Plush Toy” below. Amazon has confirmed that it is testing a generative AI feature to summarize reviews in its app.

There is currently no information available on whether this will become permanent and possibly be rolled out on Amazon’s web version.

cnbc.com

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