Every company wants to have a good relationship with their customers. They do everything in their power to achieve that, some of them going as far as hiring virtual receptionists so that the clients will always be able to get in touch with the company.
However, no matter how much a company does to achieve this, collecting all the data about its interaction with the customers can be quite challenging. After all, there are multiple channels on which the communication occurs – the company’s official website, social media, and customer feedback reviews being just some of them.
Thankfully, there is a solution to this problem – CRM, which stands for Customer Relationship Management. CRM is a system that collects data about the interaction between the business and its customers, from multiple channels. The company can analyze the data and use it to create better products, as well as address all the concerns their customers might have.
The only problem with CRMs is that there are so many available today that choosing the right one for your business is not a piece of cake – quite the opposite actually. However, that’s why we’re here. To make a choice easier for you, we created this list of top 4 CRM systems. So, without any further ado, let’s just jump right into it.
Zoho CRM
Zoho CRM is a nice, affordable software that offers you a number of features, such as a Live Chat, which will help you increase your sales and convert your website’s visitors into potential customers. Also, if your company uses G Suite, you will be glad to hear that Zoho CRM can be integrated with it, allowing you to manage your Calendar, Gmail, and Drive by using one app.
When it comes to price, you can choose from four packages – Standard ($12 per user /month), Professional ($20 per user /month), Enterprise ($35 per user/month), and Ultimate ($45 per user/month). Additionally, there is a 15-day free trial, for which you don’t need to provide any credit card information – during this time, you can test the software and find out if it will be suitable for your needs or not really. If you have a home business, you will be glad to hear that Zoho CRM also has a ‘Free Edition,’ which includes 3 users.
Salesforce Sales Cloud
One of the advantages of the Salesforce Sales Cloud is that it is suitable for businesses of all sizes. No matter if your business is just a local company hiring ten people or an international corporation with thousands of workers, this platform will work perfectly fine for you. The first ten licenses are free, which is excellent for those who are running a small or nonprofit business. What’s more, it comes with a Getting Started tab and walkthrough, which is a lifesaver if you have never worked with this kind of software before.
There are four packages that you can choose from – Salesforce Essentials ($25 per user/month), Lightning Professional ($75 per user/month), Lightning Enterprise ($150 per user/month), and Lightning Unlimited ($300 per user/month). Keep in mind that all packages require an annual contract. If you are not sure whether it is for you, you can take advantage of a 30-day free trial – you’ll be able to test the waters.
Pipedrive
If you are a startup owner, then Pipedrive is your way to go – it’s easy to use, affordable, and has all the features you might need. The software is synced with your email, which means that every email you will send from Pipedrive will also appear in your Inbox. Additionally, Pipedrive offers you a mobile app available for Android and iOS, with features such as identifying whether the incoming call is related to a potential sale, or sending an email with one tap.
When it comes to the price, there are four options to choose from – Essential (€12.50 per user/month), Advanced (€24.90 per user/month), Professional (€49.90 per user/month), and Enterprise, which requires at least 10 users, and costs €99.90 per user a month. The prices apply to an annual subscription – when billing monthly, rates are slightly higher. Before making a decision, you can try it out for free for 14 days.
HubSpot CRM
If your company is just starting, then you should opt for CRM software provided by HubSpot – not only does it have all the necessary features, but it’s also completely free. The free version allows you to have an unlimited number of users, and store around 1 million contacts and companies. Additionally, it comes with top-notch email integration and easy task management.
Apart from the free version, you have three options to choose from – Starter ($50), Professional ($800), and Enterprise ($3.200) – all of which are billed once a year. While the paid version offers you more features, if you are at the beginning of your business journey, it’s better to start with a free version and update it to a paid one later on.
Final Thoughts
Customer Relationship Management is a crucial element of an effective relationship between a company and its customers. With its help, a company can improve its products, and solve all the problems the customers might encounter with their merchandise. However, choosing the best CRM system for your business can be quite hard – after all, there are so many available on the market, all of which claim to be the best, that it can quickly become overwhelming.
That’s why we created this list – we hope that it was helpful and made your decision a little easier. Good luck!