The growth of e-commerce has made more entrepreneurs take their businesses online to reap the benefits of a global market. Running a successful online business requires use of the right tools and strategies. From creating a strong online presence to optimizing your website and marketing your products or services effectively, you must consider several factors […]
eCommerce
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How Sell on Flipkart and Co-Founder Binny Bansal Talks About Moving On
Flipkart is, without a doubt, the strongest competitor of Amazon’s counterpart Snapdeal in India. Founded by Binny and Sachin Bansal in 2007 as an e-commerce company selling books online, Flipkart has grown to be an online retail giant selling everything from lifestyle products to consumer electronics. This has led many businesses to learn how to […]
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4 Mistakes to Avoid in the E-commerce Post-Purchase Journey
It’s easy to get caught up in the rush of ecommerce customer acquisition. For example, many stores prioritize marketing campaigns aimed at attracting new website visitors over keeping existing customers. But here’s why companies should rethink their disproportionate focus on customer acquisition: Attracting a new customer costs five times as much as keeping an existing […]
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Amazon Cuts Third-Party Sellers’ Prices – at its Own Expense
In a bold move that it hopes will help it face competition this holiday season, Amazon is offering discounts on third-party seller items – and eats the cost. Items bearing the mention ‘Discount provided by Amazon’ show a reduced price for buyers, but third-seller parties are still getting the full amount for their sales. What’s […]
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Say Goodbye to Amazon Wine
Founded in 2012, Amazon Wine’s tagline was “Discover wines from around the world delivered to your door, direct from the winery”. Well, as of January 1st, 2018, Amazon Wine will be no more, due to complications involving laws affecting alcohol sales for companies such as Amazon that operate both as a retailer and marketplace operator. […]
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You Can Now Order From Walmart Through Google Express
If you own a Google Home device, you probably already know that you can use it to order purchases from a host of stores through Google Express, including Bed Bath and Beyond, Costco, the Google Store (of course) and Payless ShoeSource. Well, as of today, you can add retail giant Walmart to the list, as […]