eCommerce

How Sell on Flipkart and Co-Founder Binny Bansal Talks About Moving On

Feb 18, 2019 / By / 3 minutes of reading

Flipkart is, without a doubt, the strongest competitor of Amazon’s counterpart Snapdeal in India. Founded by Binny and Sachin Bansal in 2007 as an e-commerce company selling books online, Flipkart has grown to be an online retail giant selling everything from lifestyle products to consumer electronics. This has led many businesses to learn how to …

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4 Mistakes to Avoid in the E-commerce Post-Purchase Journey

Feb 28, 2018 / By / 3 minutes of reading

It’s easy to get caught up in the rush of ecommerce customer acquisition. For example, many stores prioritize marketing campaigns aimed at attracting new website visitors over keeping existing customers. But here’s why companies should rethink their disproportionate focus on customer acquisition: Attracting a new customer costs five times as much as keeping an existing …

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Amazon Cuts Third-Party Sellers’ Prices – at its Own Expense

Dec 22, 2017 / By / 2 minutes of reading

In a bold move that it hopes will help it face competition this holiday season, Amazon is offering discounts on third-party seller items – and eats the cost. Items bearing the mention ‘Discount provided by Amazon’ show a reduced price for buyers, but third-seller parties are still getting the full amount for their sales. What’s …

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Say Goodbye to Amazon Wine

Dec 23, 2017 / By / 2 minutes of reading

Founded in 2012, Amazon Wine’s tagline was “Discover wines from around the world delivered to your door, direct from the winery”. Well, as of January 1st, 2018, Amazon Wine will be no more, due to complications involving laws affecting alcohol sales for companies such as Amazon that operate both as a retailer and marketplace operator. …

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