It all started innocently enough, when Twitter user and author Thomas Baekdal noticed inconsistencies in the way that Apple and Google constructed their cheeseburger emojis. He casually posed the question in a tweet that quickly got out of control. Posting both emojis, Baekdal went right to the heart of the matter by tweeting “I think we need to have a discussion about how Google’s burger emoji is placing the cheese underneath the burger, while Apple puts it on top”. Little did he know that many, many people on Twitter had a strong opinion in the matter. All through the weekend and the beginning of this week, Twitter users debated the issue at hand.

Most debaters seemed to agree on the following:

  • The cheese should go on top of the patty
  • The lettuce, to remain crisp, should be placed between the tomato and the bun
  • Everyone forgot the pickles

There were many more opinions on the subject, some of which do not deserve mention (who puts mayo on a burger?), but what really got things going is when Sundar Pitchai, Google’s CEO, noticed the original post and jumped in with both feet, tweeting “Will drop everything else we are doing and address on Monday:) if folks can agree on the correct way to do this!” which of course prompted even more folks to join the conversation – even a professional chef offered his opinion, posting a picture of a perfectly constructed burger (according to him, of course).

And now? Now it gets even more interesting.

Snapchat has introduced its new cheeseburger AR filter, the counterpart to its dancing hot dog filter. Is Snapchat just being an epic troll, or was the dancing cheeseburger already in the plans? We may never know, but the result of the cheeseburger AR launch just adds a whole new reason to debate, because Snapchat’s burger is constructed thusly: bun, burger, cheese, tomatoes, a second burger, lettuce and bun. Say what? With the additional burger, Snapchat has made the possibilities endless, and at this rate, Twitter’s networks might just explode under the strain of so many tweets.

I’m not sure who’s right or not on this, but the anticipation of seeing whether or not Google figures it out and updates its logo is killing me.

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