The percentage of Americans using Instagram has been steadily rising over the past decade. Today, around 40 percent of adults in the United States using the social media app. Instagram is most popular among younger adults, with 71 percent of Americans between the ages of 18 to 29 logging on.
Popularity decreases among older demographics. That said, it remains one of the most popular digital platforms in the country.
If you are looking to boost followers and make the most of your business’s marketing efforts on Instagram, it is important to focus on creating killer content. In this blog post, we will look at innovative marketing tips to help you maximize your Instagram account.
Organize Influencer Takeovers
Influencer marketing is an increasingly powerful marketing tool. It allows businesses to reach new markets and position themselves favorably with customers. Influencer takeovers, where a particular influencer takes over control of your account for a set amount of time and share content, is a great example of killer content.
In addition to ‘outside’ influencers, many businesses opt to hand the reins of their Instagram account over to employees. They may even hand control over to followers for a new take on takeovers.
Go Live With Videos
Hosting live videos is a wonderful way to reach out to your followers and build a larger audience. It’s a great way to share existing information about your business and there is huge potential for public engagement. Live videos are authentic and are valued by the public, especially compared to staged content.
Share Behind-the-Scenes Content
Behind-the-scenes content is all about authenticity. It shows your followers how your business operates on a day-to-day level. This honest type of content helps to foster relationships with the public and draws new followers.
You can show off your company’s culture, exciting new plans, or even just the office pets!
Post Content That Encourages Engagement
Social media platforms like Instagram are all about interactions and creating open communication between businesses and their followers.
Killer content that encourages followers to interact. For example, by encouraging people to give their opinion on a relevant subject, it helps to attract people to your page.
It also helps to show that your business cares about the opinions of your followers and implements public feedback from customers.
Click here if you are interested in learning more about how to create an awesome Instagram marketing strategy.
Killer Content Ideas That Will Boost Your Followers
The best Instagram posts are the ones that:
- Drive user engagement
- Promote traffic to your business’s website
- Build meaningful relationships
The above examples are great ways to increase your Instagram followers and boost brand awareness and authority.
Killer content helps your businesses stand out from the competition and reach new markets. A focused marketing strategy is important to help brands to realize their online marketing goals.
