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Is your sales team struggling with reaching out to potential leads? Are you looking for a way to directly talk to these leads and regularly follow-up with them? Wouldn’t it be great if you could handpick and contact only those people who’ll answer your sales call for sure?
Is your answer to any of the above questions a resounding “yes”? Then it’s time you consider using an auto dialing solution.
Here’s the thing – despite the rise of various online communication channels, cold calling continues to be a widely used technique for generating leads and driving sales. It’s an excellent way of reaching out to new consumers and establishing a human connection with them.
Nevertheless, making cold calls can be particularly taxing for your sales agents and reps. They likely have to dial a plethora of numbers, only to have most of them unanswered or go to the answering machine. What if there was a way to cut through the chase and only connect with consumers who want to talk at the moment?
This is precisely what auto dialing solutions help you achieve.
Simply put, an auto-dialing solution is an outbound call processing and management software. As you might have guessed from the name, it automatically dials numbers from a given contact list or database. Only when a receiver answers the call, the auto dialer connects them to an agent or plays a recorded message.
Depending on your needs, you can choose from different types of auto dialing solutions, such as:
- Power dialers
- Predictive dialers
- Preview dialers
- IVR dialers
Popular examples of auto dialer software include PhoneBurner, CallHub, RingCentral, etc.
Are you still wondering how your business can benefit from using auto dialer software? Just because your competitors are using it, does it mean you should also jump on the bandwagon? Let’s find out.
If you want a short and simple answer, here it is – auto dialers can significantly transform the way your sales reps make cold calls. They can also optimize the process of nurturing leads and converting them into paying customers.
Let’s delve deeper and find out how auto dialing solutions are improving the age-old cold calling system.
With auto dialer software, your sales reps and agents no longer have to manually dial individual numbers. Also, they don’t have to wait for the receiver to answer the call. Moreover, they don’t have to spend their time on unanswered calls, busy tones, and call drops.
All that groundwork is done by the auto dialer. Only an answered call is routed to the available agent. This goes a long way to reduce the overall agent idle time. It helps agents better manage their time and efforts and in turn, maximizes their efficiency.
Also, it goes a long way to reduce call abandonment rates and improve agent utilization percentage.
Calling potential customers for the first time is only the stepping stone of cold calling. You need to establish a strong rapport with them through subsequent calls and ultimately, convince them to purchase from you. Auto dialing solutions come in handy here as well.
Most auto dialer software easily integrates with your lead management system. It means agents can update a lead’s status after every call and even set a reminder for a callback. This, in turn, lets your sales reps easily track the status of various leads and ensure timely follow-ups.
You can integrate your auto dialer with your in-house or third-party CRM platform. It helps provide agents with a quick glimpse of consumer’s information including their purchasing history, demographics, etc. This, in turn, empowers your agents to employ a targeted and conversational approach instead of following a cookie-cutter script.
When your sales reps judiciously spend their time engaging in context-driven conversations with qualified leads, it’s going to improve the conversion rates. Instead of chasing uninterested leads, they can solely focus on receptive leads.
With timely follow-ups and efficient nurturing, such leads are more likely to convert into paying customers. Ultimately, it positively impacts the sales cycle and helps increase your revenue.
Most leading auto dialing solutions provide a robust and user-friendly dashboard along with insightful real-time reports. This allows call managers to monitor and optimize the performance of individual agents. You can even share relevant reports with agents to help them understand how to better utilize their time.
In the long run, this is going to make your cold calling process fast, efficient, and less expensive.
Does your company use an auto dialing solution for cold calling? Share your experience in the comments section below.