Here we get to know Spike, who is Mini’s new digital assistant in the next generation of models. Spike is, of course, an English bulldog, and he will help you with various problems you may have while driving.
Not on a psychologist level, but more things like raising and lowering the volume, calling a friend, or similar if you ask nicely. By using a cute dog, they hope to strengthen the emotional connection between people and the car.
Spike will make his debut in the Aceman concept, which will be unveiled in Shanghai soon. The first production model with the dog could be the new Countryman, which will be presented later this year.
