Meta-owned Instagram has now begun testing to squeeze in ads in more places in the app, such as in search results. Users may, for example, see “sponsored” results when searching for phrases such as “makeup”. Instagram writes that it plans to roll out ads in search results globally in the coming months.
Ads in Search Results
We’re also beginning to test ads in search results to reach people actively searching for businesses, products and content. Ads will show up in the feed that people can scroll when they tap into a post from search results. We plan to launch this placement globally in the coming months.
The social network is also testing another feature that allows users to choose to receive notifications when a company holds an event or launch.
Reminder ads, rolling out to all advertisers as an option in feed, help advertisers build awareness, anticipation, and consideration for upcoming moments. People can opt into convenient reminders and receive three notifications from Instagram one day before, 15 minutes before, and at the time of the event.
