The Wall Street Journal reports a rumor that SEGA is interested in buying the Finnish Angry Birds developer Rovio. The price for this purchase is said to be a respectable one billion dollars and according to the newspaper, this deal will be officially announced at the beginning of next week.
It’s surprising to think that Sega — specifically, its parent company Sega Sammy Holdings — would want to spend so much on Rovio given the decline in popularity of the Angry Birds games. The original game was a smash success in 2009, but the franchise has seemingly fallen off since its 2014 peak, when Rovio reported falling profits and layoffs.
–theverge.com
Whether it will happen or not remains to be seen.
