PC Gamer reports that Activision Blizzard now generates more revenue from players of their games on PC than from those who play the games on console, which is a trend shift.
In Activision Blizzard’s latest quarterly report, it was revealed that the company earned $666 million from PC games and $639 million from console games. The trend of PC players being more profitable than console players for Activision Blizzard appears to have started in the second half of 2022, although console games in the full year 2022 generated more revenue than PC games for the company.
Activision Blizzard is behind some of the world’s most popular games at the moment, such as Call of Duty, World of Warcraft, Diablo, and Overwatch 2.