There has been talk for a long time that the wrestling organization WWE was up for sale. Now, just after this year’s Wrestlemania, the sale has been announced and the buyer is Endeavor Group Holdings, which among other things owns UFC.

Endeavor will now form a new publicly traded company consisting of UFC and WWE. Dana White will continue in his role as president of UFC and Nick Khan will act as president of WWE.

This purchase values UFC at $12.1 billion and WWE at $9.3 billion.

investor.endeavorco.com

An academic instructor by day and a writer at night, Jero (jero@gadgetadvisor.com) spends his free time with his first priority, family.

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