Snapchat first launched its chatbot “My AI” as recently as February and has since rolled out the new AI feature, powered by ChatGPT, to all users.
Now, the platform is taking another step towards a mature product as it starts experimenting with sponsored links in “My AI”. For example, My AI can suggest a local restaurant or a delivery app that may suit the user if the conversation revolves around such topics.
Snap also announced that they will be introducing ads in Spotlight, the platform’s TikTok-like feed. The ads will be shown between posts as you scroll through the feed, similar to how they appear on TikTok and Instagram’s Reels.
