Google has launched two new features that may make it easier for those shopping for clothes through Google’s service, Google Shopping, the company writes in a blog post.
One of the features uses artificial intelligence to show how clothes sold through Google Shopping can look on different body types, something that may be appreciated by customers who do not have the same body type as the models showcasing the garments on the service. In addition to changing body types, the feature can also show how the clothes look on bodies with different skin tones.
The second feature introduced on Google Shopping allows users to find other clothes similar to the items they have found on Google Shopping. The feature also includes filters to search for similar items that may have a lower price or a different color than the item the customer is looking at.
Google Shopping’s new features will initially be available to the service’s American customers and will include clothing from brands such as Anthropologie, Everlane, H&M, and LOFT.
