As consumers, it’s easy to assume that virtually all mobile websites are mere condensed versions of desktop templates. In a very limited sense, that’s true, but there’s actually quite a bit more nuance involved in developing a mobile-friendly site. Design practices that work on a desktop don’t always translate to the mobile format, and the best mobile websites break from traditional molds to deliver unique and positive user experiences. Here, we’ll break down everything that makes a mobile-friendly site work, so that you can identify and/or build great mobile sites yourself:
Text and Image Size
The canvas of a mobile device is much smaller than a desktop. As such, this creates a tricky proposition for designers; make images or text boxes too big, and users may not be able to find a feature they’re looking for. Make images and texts too small, and users will have to strain just to read your site. Finding the sweet spot between too big and too little is key for individuals developing a mobile site.
Consistency
While a mobile site should break from its desktop version in certain ways, it should contain all of the important aspects that comprise the desktop site. Furthermore, it should also retain the same design elements, such as color, logos, and image choices. Creating an entirely separate mobile site with its own design palette will likely confuse users more than anything else.
Speed
True, this is a technical aspect of a mobile site, but it’s vital all the same. Indeed, no one likes waiting for websites to load, and even a slight lag on a mobile site can drive customers away in droves –– while also hurting your SEO efforts at the same time. If you’re having trouble with this, consider reaching out to a WordPress developer or web professional.
Clickability
Ideally, professionals want users to explore their website when they visit it. However, mobile sites can sometimes be a little difficult to navigate. In order to ensure a positive user experience, developers should strive to improve the clickability of a mobile site. Make it easy for users to identify a blog, FAQ section, or product page and make it just as easy for them to get there. Mobile sites should encourage visitors to move seamlessly from page to page –– not force users to hunt in vain for a specific item.
The Bottom Line
Whether you’re adapting an ecommerce site to a mobile format in order to sell lab equipment like micropipette tips, or you just want to make your personal blog more accessible on mobile devices, these four factors play a huge role in mobile-friendliness. So keep them in mind if you’re looking to revamp your mobile site!
