Unlike brick-and-mortar stores, eCommerce sites have an online presence that can be seen by potential customers from all over the world. In order to attract potential customers, you need search engine optimization (SEO) for your eCommerce site. This blog post has everything you need to know about SEO and how it applies to eCommerce websites. Read on to get acquainted with the basics of SEO and its application for eCommerce websites.
What is SEO?
SEO stands for search engine optimization. It is the process of improving your site so that it ranks higher in organic search results. More than half of internet users start their product searches on search engines like Google, Bing, and Yahoo. If your site doesn’t show up in these search results, your sales will suffer.
That’s where SEO comes in. With a few simple tweaks to your site, you can boost your traffic and sales. SEO is about attracting an audience to your website.
It is different from paid advertising because you don’t have to pay to get your ad in front of your audience. Instead, you use various strategies to make your website more attractive to the search engines that serve as the middlemen between you and your potential customers.
How Does SEO Help Ecommerce Sites?
For starters, finding an eCommerce SEO firm can help you make a name for yourself in your niche. As we’ve seen, many people start their product searches on search engines, like Google, Bing, and Yahoo. In order to rank on these search engines, you need to optimize your website.
The easier you make it for the algorithms to find your site, the more likely you are to get the organic traffic you’re looking for. In other words, with SEO, your website will show up higher on search engine results pages (SERPs). This increased visibility will bring you more organic traffic and a greater chance of converting those visitors into paying customers.
How to Optimize Your Website for SEO
Depending on your business, the specific methods and strategies you use to optimize your site will be different from someone else’s. That said, there are a few general SEO best practices to follow. Let’s take a look at some SEO basics for eCommerce sites.
Keyword Research – The first thing you should do is conduct keyword research. This will help you understand the language people use when searching for products like yours. Then, you can incorporate those keywords naturally into your content.
On-Page SEO – On-page SEO factors are all about your website. First things first, you’ll want to make sure your website is easy to navigate. Put yourself in the shoes of your potential customers. What would you want to see and where would you want to go? Next, you’ll want to make sure your content is thorough and informative.
Backlinks – Backlinks are links that go from other websites to your website. Think of them like endorsements from other sites that say, “Hey, this site is great! Click here to check it out.” Getting backlinks from reputable sites will help you improve your SEO.
SEO Basics for Ecommerce Sites
Keywords and Meta Descriptions – The first thing potential customers will see when they click on your website from a search result is the title tag and meta description in the SERPs.
These two components are the keywords and message you want to convey to the searcher before they click on your site. For an eCommerce site, you’ll want to include your most important keywords in the title tag and make sure the description is compelling enough to click through.
Content Marketing – Content marketing involves creating useful and valuable content on your website that is relevant to your target audience. Think blog posts, videos, webinars, etc. The more engaging your content is, the more likely it is to get shared. And shared content brings you more organic traffic and leads.
Responsive Web Design – It’s 2022!
While responsive design isn’t a must for eCommerce sites, it’s a nice feature to have. With responsive design, your content will scale to fit any device: mobile phone, tablet, or computer. What this means for your SEO is that Google can crawl every inch of your site.
With a responsive design, your site will look great across all devices. This is especially important since more and more people are browsing the internet via mobile devices. In fact, studies show that mobile internet usage has surpassed desktop internet usage.
If your eCommerce site doesn’t have a responsive design, Google will likely view your site as incomplete. In other words, you won’t rank as high in the search engine results.
Online Advertising: Google AdWords, Facebook Ads, etc.
Keep in mind that SEO alone might not be enough to bring in the amount of traffic you want. In fact, a study by Ahrefs found that less than half of people click on organic search results. Instead, most people click on the ads at the top of the page.
This means that you might also want to explore paid advertising options like Google AdWords or Facebook Ads. However, before diving into paid advertising, make sure your SEO is optimized. Otherwise, you’ll be wasting your money.
That brings us to the end of this blog post on SEO and its application for eCommerce sites. We’ve covered what SEO is, why it’s important for eCommerce sites, and how to optimize your website for SEO. With these SEO basics in mind, you’ll be well on your way to growing your online store.