The same problem goes for apps as it does for most other consumer products: it’s one thing getting a customer to use your product but how do you get them to keep on using it? Repeat custom or longevity of use is what separates good apps (and good companies) from great ones. So, just how do you go about keeping your punters on side?
This infographic, by ITR.co.uk, tells you everything you need to know about apps – from the most popular places to buy, to average uses per week. Crucially, it also tells you the main reasons why most apps don’t make it past the first month on our phones.
The three most popular categories for apps are gaming, education and business, with each category presenting very different reasons why people uninstall. If you don’t want your app to become just another statistic, this is information that’s really worth knowing.